What I Do
I’m Charlie X, a freelance SEO specialist, DevOps engineer, and digital infrastructure lead based in London. I help startups, small teams, and creative businesses build and maintain fast, secure, search-optimised systems.
If you’re here after reading WHOIS: Charlie X — this page breaks down my practical, day-to-day work.
SEO & Search Infrastructure
I handle full-stack SEO across technical, on-page, and search infrastructure layers:
- Monitor, audit, and troubleshoot sites via Google Search Console
- Keyword research, metadata optimisation, snippet improvements
- Technical SEO audits (Core Web Vitals, speed, redirects, image optimisation)
- Track domain authority, backlinks, UR/DR
- Generate performance reports and actionable insights
- Build backlinking strategies for trust & visibility
- Optimise social previews, OpenGraph, Twitter/X cards, and cover imagery
SEO is both analytics and engineering — I specialise in making search systems predictable, healthy, and self-improving.
Cloud & Hosting Ops
I provide broad hosting and cloud infrastructure support:
- Domain purchase, DNS routing, SSL renewal, email setup
- Microsoft 365 / Google Workspace configuration
- Web builds and updates across modern stacks
- SMTP setups, deployment pipelines, CI/CD
- Asset hosting via Cloudinary and related platforms
- Deployments with Railway, Cloudways, Vercel, and other PaaS tools
If it touches servers, domains, deployments, or uptime, I cover it.
CMS Engineering
I work across multiple CMS ecosystems:
- WordPress (themes, plugins, block editors, page builders)
- Next.js applications and headless setups
- Smaller platforms like DaoCMS, Medusa, and custom CMS builds
This combines SEO, dev, and infrastructure — ensuring your content system is stable, fast, and scalable.
Development & Scripting
I build small tools, fix technical issues, and support development workflows:
- Script writing and automation with Python
- Git / GitHub workflows and version control
- HTML, CSS, JS, PHP, TypeScript support
- Multi-platform deployments and debugging
I’m not a “full-time software engineer” — I’m the person who solves the practical technical problems that slow down teams.
Video & Social Media Ops
For clients who need ongoing content management:
- Social content uploads & brand consistency
- YouTube / Vimeo optimisation (covers, metadata, SEO)
- Thumbnail design & engagement optimisation
Cybersecurity Basics
I integrate practical, day-to-day security hygiene:
- Cryptography literacy (PGP), Bitcoin fundamentals
- Secure credential handling, 2FA, password manager workflows
- IP monitoring, bots, and basic DDoS awareness
For deeper Bitcoin sovereignty work, see House of Bitcoin.
Platforms I Work In
- Linux
- macOS
- Windows
- Cloud hosting + modern production pipelines
Want to Work Together?
I work best with small, focused teams, founders, and digital-first businesses who need someone who understands tech + marketing + infrastructure as a single discipline.
If you want to learn more about who I am, see:
WHOIS: Charlie X