Making the future executable.
Ten-plus years building and running the systems that sit underneath websites that can't go down: infrastructure, deployment, technical SEO, and the quiet operational layer that decides whether a digital business is trusted or not. I work best where reliability, search visibility, and discretion are the actual product - not the brand layer on top of it.
One operator. Every layer.
I started building websites in my teens, and the throughline since has never changed: get underneath a digital product, understand exactly how it works, and make it dependable. That has meant full ownership of hosting, DNS, SSL, backups, deployment pipelines, CMS architecture, and the technical SEO that decides whether any of it is actually found.
Over a decade, that work has taken me from independent web builds and small agencies to a long-term partnership with one of the UK's top-ranking SEO specialists - exposing me to ecommerce, blockchain, payment infrastructure, and gambling-adjacent platforms operating at a scale most freelancers never see.
I'm not interested in being the loudest name on a project. I'm interested in being the name a client calls first when something needs to actually work - and in building the relationships, quietly and consistently, that keep that trust intact for years rather than months.
Where the trust was built.
Technical SEO & Honed, London (UK, North America)
Embedded with one of the UK's highest-ranking independent SEO specialists, working across top-tier ecommerce, blockchain/crypto, payments, iGaming, and AI-sector clients. Responsible for the technical SEO and infrastructure layer behind sites that can't afford downtime, indexing failures, or security gaps - across regulated and reputation-sensitive sectors.
WordPress Development - Boomworks, SL. (EU)
Full-stack WordPress delivery for local and mid-sized European businesses: builds, hosting, technical SEO baseline, and ongoing maintenance. Specialised, repeatable delivery rather than one-off builds - these foundations laid the groundwork for the companies pivot towards AI solutions for small businesses.
Freelance Web & Branding Solutions - Coast Create, London (UK)
End-to-end digital delivery for independent businesses and creative communities: domain setup, hosting, WordPress builds, ecommerce and event-booking systems, basic SEO, and supporting brand and social assets (backed by a formal design background). Clients spanned ecommerce, hospitality, events, and the independent film and entertainment community. View my Legacy Work here.
Web Developer - Early Career - City of Chelmsford & Essex
First professional roles out of further education: core HTML/CSS/JS builds and edits, WordPress implementation, and direct support to a senior SEO specialist and Web Developer. The years where the fundamentals - and a strong instinct for which platforms were worth specialising in - were formed.
Sectors I actually operate in.
The pattern across every long-term client: reliability and trust are the product, not the branding on top of it.
High-volume retail & DTC
Performance, technical SEO, and platform stability for established ecommerce brands operating at competitive scale.
Web3 & payment rails
Infrastructure and search-layer work for blockchain, token, and payment-gateway businesses - sectors where trust signals and technical correctness both matter.
iGaming & payments-adjacent
Technical SEO and systems reliability for regulated, reputation-sensitive digital platforms.
Bookable experiences
Ecommerce and event-booking systems for entertainment, hospitality, and independent media communities.
What I run, not what I'm learning.
AI now writes most boilerplate HTML, CSS, and PHP competently - so that's not where I spend my time or where I differentiate. I specialise in strategy, systems integration, and the judgment calls AI can't make on its own: which platform actually fits a client's scale, how to architect for search, and how to wire automation and APIs into something that holds up in production.
Where this is heading.
I run a Bitcoin full node and treat Bitcoin as the long-term asset and network underneath everything else I do. Bitcoin is the asset; blockchain is the protocol; AI is the accelerant - and I'd rather be early and useful in that overlap than late and replaceable elsewhere.
House of Bitcoin is the long-term proof of that thesis: a Bitcoin intelligence and treasury-tracking project built the same way I build everything else - properly, from the infrastructure up, with the patience to let trust compound over years rather than weeks.
Open to the right work.
I work best with companies that value reliability over noise - in open, free markets, with a real long-term stake in Bitcoin and AI. If that's you, get in touch.
charlie@houseofbitcoin.org
London · Remote-first
github.com/bitcoindevelopment
linkedin.com/in/mxx
x.com/bitcoindevops