Charlie X
Ten-plus years building and running the systems that sit underneath websites that can't go down: infrastructure, deployment, technical SEO, and the quiet operational layer that decides whether a digital business is trusted or not. Keenly interested in how different systems and languages communicate with one another, integrating The AI into the stack where possible.
Web Specialist
I started building websites in my teens, and the throughline since has never changed: get underneath a digital product, understand exactly how it works, and make it dependable. That has meant full ownership of hosting, DNS, SSL, backups, deployment pipelines, CMS architecture, and the technical SEO that decides whether any of it is actually found.
Over a decade, that work has taken me from independent web builds and small agencies to a long-term partnership with one of the UK's top-ranking SEO specialists - exposing me to ecommerce, blockchain, payment infrastructure, and gambling-adjacent platforms operating at a scale most freelancers never see.
My roots are in marketing: I know that being found, being believed, and being fast are the same job. Bitcoin taught me the rest - in a trustless world, trust is earned through correctness, transparency, and showing up for years. I bring both to every build.
Organic Growth, or Paid.
Making sure the right audience finds a product, and that the infrastructure behind it earns the trust once they arrive.
Search & discovery
Technical SEO, crawl and index architecture, and analytics that show what actually drives growth.
DevOps
Uptime, security, clean DNS/SSL and fast pages - the quiet proof that a brand is legitimate.
Content Strategy
Full node, Lightning and treasury research, so the message stays accurate for a sceptical audience.
Worked with some of the best agencies and freelancers.
Technical SEO & Honed, London (UK)
Embedded with one of the UK's highest-ranking independent SEO specialists, working across top-tier ecommerce, blockchain/crypto, payments, iGaming, and AI-sector clients. Responsible for the technical SEO and web systems layer behind sites that can't afford downtime, indexing failures, or security gaps.
WordPress Development - Boomworks, SL. (EU)
Full-stack WordPress delivery for local and mid-sized European businesses: builds, hosting, technical SEO baseline, and ongoing maintenance. Specialised, repeatable delivery rather than one-off builds - these foundations laid the groundwork for the companies pivot towards AI solutions for small businesses.
Freelance Web & Branding Solutions - Coast Create, London (UK)
End-to-end digital delivery for independent businesses and creative communities: domain setup, hosting, WordPress builds, ecommerce and event-booking systems, basic SEO, and supporting brand and social assets (backed by a formal design background). Clients spanned ecommerce, hospitality, events, and the independent film and entertainment community. View my Legacy Work here.
Web Developer - Early Career - City of Chelmsford & Essex
First professional roles out of further education: core HTML/CSS/JS builds and edits, WordPress implementation, and direct support to a senior SEO specialist and Web Developer. The years where the fundamentals - and a strong instinct for which platforms were worth specialising in - were formed.
Sectors I operate in.
The pattern across every long-term client: reliability and trust are the product, not the branding on top of it.
High-volume retail & DTC
Performance, technical SEO, and platform stability for established ecommerce brands operating at competitive scale.
Web3 & payment rails
Infrastructure and search-layer work for blockchain, token, and payment-gateway businesses - sectors where trust signals and technical correctness both matter.
iGaming & payments-adjacent
Technical SEO and systems reliability for regulated, reputation-sensitive digital platforms.
Bookable experiences
Ecommerce and event-booking systems for entertainment, hospitality, and independent media communities.
What I run.
AI now writes most boilerplate HTML, CSS, and PHP competently - so that's not where I spend my time or where I differentiate. I specialise in strategy, systems integration, and the judgment calls AI can't make on its own: which platform actually fits a client's scale, how to architect for search, and how to wire automation and APIs into something that holds up in production.
Open to the right work.
charlie@houseofbitcoin.org
London ยท Remote-first
github.com/bitcoindevelopment
linkedin.com/in/mxx
x.com/bitcoindevops