Wordpress Website Portfolio: Small Business Case Studies

Director, Coast Create LTD

Welcome to my WordPress portfolio, where I showcase client websites I’ve designed, developed, and optimised for performance, SEO, and security. From responsive layouts to seamless booking systems, every project is built to help businesses grow online.

I don’t just build websites — I ensure they perform at their best with custom analytics tracking, SEO strategies, and ongoing maintenance to keep them fast, secure, and visible to the right audience.

Explore some of my recent projects, including Talents Theatre School and Rollermix, to see how I bring creativity, technical expertise, and strategic optimisation together to deliver results.

Talents Theatre School

I designed, built, and maintain the Talents Theatre School website — a WordPress-based platform for a long-standing, family-run performing arts school in Essex, established in 1973.
The goal was to create an engaging online experience that reflects the school’s warmth, professionalism, and passion for theatre arts.

Build & Design

• Developed a fully responsive WordPress site, optimised for both desktop and mobile users.
• Designed a modern, welcoming interface highlighting classes, staff, facilities, and online registration.
• Streamlined the navigation and introduced clear calls-to-action:
  • Book Online
  • Register Online
  • Enquiry Form
• Integrated photo galleries and visual content showcasing the studio’s atmosphere and student community.

Technical Optimisation

• Implemented strong on-page SEO using Yoast SEO and structured metadata.
• Focused on relevant search terms such as dance classes in Essex, theatre school, and musical theatre lessons.
• Enhanced site performance through:
  • Image optimisation and lazy loading
  • Caching configuration
  • Minified CSS and JS
• Added schema markup for local business visibility and improved search ranking.

Security & Maintenance

• Secured the website with Wordfence firewall and reCAPTCHA for all forms.
• Perform ongoing WordPress core, theme, and plugin updates.
• Automated daily backups and uptime monitoring.
• Regularly audit the site for vulnerabilities and broken links.

Analytics & Performance

• Integrated Google Analytics and Search Console for performance tracking.
• Monitor keyword growth and optimise meta descriptions and internal links.
• Update content and promotional offers (e.g. “Pay for the first 2 months, get the third month free”) to maintain engagement.
• Support the client with new imagery, timetable updates, and seasonal campaigns.

Outcome

The Talents Theatre School website now serves as a central hub for students and parents — blending usability, aesthetics, and performance.
It not only supports online registrations and enquiries but also strengthens the school’s search visibility and community presence.

Visit the site: talentstheatreschool.co.uk

Rollermix

I designed, built, and maintain the Rollermix website — a WordPress site for a UK-based mobile roller disco and event hire company.
Rollermix specialises in providing fun and safe roller skating experiences for events of all sizes, from birthdays and fundraisers to corporate team-building events.
The website highlights services, booking options, and upcoming events while reflecting the lively and energetic branding of the company.

Build & Design

• Developed a fully responsive WordPress site optimised for both desktop and mobile users.
• Designed a bright, engaging interface reflecting the fun and vibrant nature of roller discos.
• Streamlined navigation and online booking with clear calls-to-action:
  • Book Us
  • Events & Fundraising
  • Gallery
• Integrated photo galleries, videos, and testimonials to showcase the experiences offered.

Technical Optimisation

• On-page SEO optimisation for local keywords: mobile roller disco UK, roller skating hire, event disco hire.
• Improved performance with image compression, caching, and lazy loading.
• Implemented structured data and metadata for local business visibility and search ranking.
• Optimised for accessibility and fast load times, supporting families and event organisers.

Security & Maintenance

• Secured the website with Wordfence firewall and reCAPTCHA for forms.
• Regular WordPress core, theme, and plugin updates to maintain security.
• Automated daily backups and uptime monitoring.
• Regularly review for vulnerabilities, broken links, and plugin compatibility.

Analytics & Performance

• Integrated Google Analytics and Search Console to track user engagement and booking conversions.
• Monitor traffic, keyword performance, and form submissions to optimise the user experience.
• Support the client with updates to events, promotional campaigns, and gallery content.

Outcome

The Rollermix website now serves as a dynamic hub for booking events, showcasing services, and promoting upcoming roller disco events.
It supports the client’s growing mobile event business, improves online visibility, and delivers an engaging user experience for all ages.

Visit the site: rollermix.co