WordPress Website Portfolio: Ecommerce Case Studies

Director, Coast Create LTD

Welcome to my WordPress ecommerce portfolio, showcasing online stores and booking platforms designed to convert visitors into customers.
Each project focuses on performance, scalability, SEO, and secure transactions, ensuring businesses can sell and manage bookings efficiently online.

I don’t just build websites — I optimise them for sales performance, analytics-driven decision making, and long-term maintainability, supporting clients with technical strategy, automation, and ongoing improvements.

Below are two recent projects demonstrating my experience with WooCommerce ecommerce, Amazon fulfilment integration, and online booking management systems.

Avina Wines (2022–2024)

We designed, built, and maintain the Avina Wines ecommerce website — a WordPress-powered online store selling premium wines directly to customers, with fulfilment managed via Amazon FBA.

The site provides a seamless purchasing experience while automating logistics, stock handling, and order fulfilment.

Build & Design

• Custom WooCommerce ecommerce website built on WordPress.
• Fully responsive design optimised for mobile and desktop shopping.
• Clean, premium brand aesthetic focused on product storytelling and trust.
• Clear conversion-focused calls-to-action:
  • Shop Wines
  • Subscribe & Save
  • Learn More About Our Wines
• Integrated product pages with tasting notes, imagery, and customer guidance.

Ecommerce & Technical Optimisation

• WooCommerce configuration for secure payments and scalable product management.
• Amazon Fulfilment (FBA) integration for automated order processing and delivery.
• Optimised checkout flow to reduce friction and cart abandonment.
• Performance optimisation using caching, image compression, and lazy loading.
• Structured product schema markup for improved search visibility.

SEO, Security & Maintenance

• SEO optimisation for keywords related to wine ecommerce and brand discovery.
• Wordfence firewall and reCAPTCHA protection on checkout and forms.
• Regular WordPress, WooCommerce, and plugin updates.
• Automated daily backups and uptime monitoring.

Analytics & Sales Tracking

• Google Analytics and ecommerce tracking to monitor:
  • Product performance
  • Conversion rates
  • Customer behaviour
• Insights used to refine product pages and marketing campaigns.

Outcome

The Avina Wines website provides a reliable, scalable ecommerce platform that combines brand storytelling with efficient fulfilment, allowing the business to focus on growth while logistics run smoothly in the background.

Visit the site: avinawines.com

North Norfolk Holiday Rentals (2021–2024)

I designed and developed the North Norfolk Holiday Rentals website — a WordPress-based booking platform enabling property owners to manage short-term holiday lets across Norfolk, UK.

The system allows customers to browse properties, check availability, and book online with confidence.

Build & Design

• Custom WordPress website with integrated online booking management.
• Fully responsive design optimised for mobile, tablet, and desktop users.
• Clean, location-focused design highlighting properties, amenities, and local attractions.
• Conversion-focused calls-to-action:
  • Check Availability
  • Book Your Stay
  • View Properties
• Integrated property galleries, maps, and seasonal pricing displays.

Booking & Technical Optimisation

• Online booking system with real-time availability and date management.
• Automated booking confirmations and customer communications.
• Secure payment integration for deposits and full payments.
• Performance optimisation for fast page loads, even with image-heavy listings.
• Structured data for accommodation listings and local SEO.

SEO, Security & Maintenance

• SEO optimisation targeting North Norfolk holiday rentals, Norfolk accommodation, and related search terms.
• Wordfence firewall, secure payment handling, and reCAPTCHA protection.
• Ongoing WordPress core, theme, and plugin updates.
• Daily backups and uptime monitoring to ensure reliability during peak seasons.

Analytics & Booking Performance

• Google Analytics tracking for:
  • Booking conversions
  • Traffic sources
  • Seasonal demand patterns
• Data used to optimise listings, pricing strategies, and marketing campaigns.

Outcome

The North Norfolk Holiday Rentals website now acts as a reliable booking hub for visitors, streamlining property management for owners while providing a smooth, trustworthy booking experience for guests.

Visit the site: north-norfolk.com